LSW Chauffeured Transportation (LSW), which provides premier chauffeured service to the most exclusive residents and business people in Westchester County, New York City and Connecticut, appointed Meredith A. Bach as vice president of sales and marketing earlier this month. LSW’s CEO, Melissa Thornton said that Bach was hired to the executive team to “leverage her luxury brand experience and long history of results-oriented sales and marketing strategies.”
Bach, a Rowayton resident who grew up in New Canaan, plans to play a key role in developing marketing and business plans to help LSW continue growing and succeeding and to increasingly gain excellent customer and trade recognition.
“One reason I was intrigued by this opportunity,” said Bach, “is because it’s a smaller, family-run business. I grew up in the Melba Inn in New Canaan where my great grandfather started the business. Having lived and worked in the hotel as I was growing up was a great way to learn the hospitality business first hand. My knowledge continues to grow and stay relevant with changes in our marketplace.”
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